I started as a designer, fell into copywriting for an award-winning agency and now do a bit of everything.
Having turned freelance in 2009, I am lucky to work with a wide variety of clients spanning the private and third sector. My versatile skill base makes sense for organisations who need a competent and trustworthy creative to deliver content across multiple channels.
10+ years freelance experience
Graphic design for print and digital
Copywriting and copy editing
Content creation: articles, blogs and social media
Branding and tone of voice
Simple websites (including this one)
Video and image editing
Financial services (UK & USA)
You're a private or third sector organisation that needs to produce printed and digital content that connects with your audience and keeps your brand consistent.
You need a versatile, flexible creative marketing and communications resource.
Someone that can pick up a brief, take ownership and deliver great quality marketing collateral without a fuss.
Inaugral Tommy Club Members magazine for Royal British Legion Industries
WHAT clients SAY
Head of PR
Sally recently helped us develop a tone of voice strategy across our six luxury interior brands.
We felt in such safe hands. Sally's expertise, insight and experience were evident. Her workshop sessions were vibrant, engaging and peppered with pearls of wisdom - thoroughly worthwhile.
Director of Strategic Development
Royal British Legion Industries
I've known Sally for years and she has always been my go-to freelancer for anything creative.
I trust her implicitly because she is calm, fuss-free and we have the same high standards!
I can throw a significant challenge at her and she will just get stuck in, take ownership and deliver every time.
Sally is one of the best designer and copywriters I have worked with. If you want a no-fuss, first-class experience, the Word Creative is for you.
Sally takes a brief and runs with it, creating marketing materials that exceed expectations and best of all, works. She's passionate, driven with an eagle eye on getting results.
Sally Ketley & Fiona Lawrie
a dynamic creative duo
As well as being established in our own fields, we also work as a creative team, providing copywriting and design services.
Together, we come up with banging headlines and concepts.
Fiona writes the story. I make it all look pretty.
Between us we've created several highly successful campaigns for mutual clients and it's a process we really enjoy.