ABOUT ME

I started as a designer, fell into copywriting for an award-winning agency and now do a bit of everything.

Having turned freelance in 2009, I am lucky to work with a wide variety of clients spanning the private and third sector. My versatile skill base makes sense for organisations who need a competent and trustworthy creative to deliver content across multiple channels. 

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CORE competencies:

10+ years freelance experience 

Graphic design for print and digital 

Copywriting and copy editing

Content creation: articles, blogs and social media

Branding and tone of voice

Simple websites (including this one)

Video and image editing

Broad sector experience, including financial services, luxury interiors, adventure, health, military and charity 

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ALISON KEANE

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Head of PR

Style Library

Sally recently helped us develop a tone of voice strategy  across our six luxury interior brands.

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We felt in such safe hands. Sally's expertise, insight and experience were evident. Her workshop sessions were vibrant, engaging and peppered with pearls of wisdom - thoroughly worthwhile.

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LISA FARMER

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Director of Strategic Development

Royal British Legion Industries

I've known Sally for years and she has always been my go-to freelancer for anything creative.

I trust her implicitly because she is calm, fuss-free and we have the same high standards!

I can throw a significant challenge at her and she will just get stuck in, take ownership and deliver every time.

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CLAIRE WILLIAMSON

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Managing Director

BrightBee PR

Sally is one of the best designer and copywriters I have worked with. If you want a no-fuss, first-class experience, the Word Creative is for you. 

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Sally takes a brief and runs with it, creating marketing materials that exceed expectations and best of all, works. She's passionate, driven with an eagle eye on getting results.