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Hello, I'm Sally.

A freelance graphic designer, copywriter and brand creative.


Useful?

YOUr brand
matters

So here's what I can do...

​Create campaigns, accessible publications, brand assets and digital content.

 

​Graphic design, copywriting, editing, and content creation, including a bit of photography and video editing. Working across Adobe CC, Canva pro and Microsoft.

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Refresh and develop your brand to be impactful and consistent across every touch point.

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 Work alone or within a creative team.

(See my creative partnership with copywriter, Fiona Lawrie).

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Provide easy-to-use templates, guidelines and training for non-designers to ensure brand consistency across your organisation.

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On time. On brand. On point 

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WHAT clients SAY

LISA FARMER

Chief Executive
Royal British Legion Industries

I've known Sally for years and she has always been my go-to freelancer for anything creative. I trust her implicitly because she is calm, fuss-free and we have the same high standards!

I can throw a significant challenge at her and she will just get stuck in, take ownership and deliver every time.

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JILL HAINES

Marketing & Communications Manager
Fashion & Textiles Children's Trust

Sally has provided graphic design services for FTCT over the past few years. Sally’s work is excellent and she has been integral to the development of our branded content. She always takes the time to understand our needs and produces high quality work which hits the mark every time. Sally is extremely professional, creative and consistent. I always know our projects are in safe hands when they are with Sally.

creative team

Need a creative team?

When two heads are better than one...
I am also one half of a powerhouse creative team with a strong track record in fundraising appeals and large-scale direct mail campaigns.

Image of Sally Ketley

Sally Ketley

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Art director

Creative director

Image of Fiona Lawrie

Fiona Lawrie

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Senior copywriter 

Managing editor

" I have been working with Sally and Fiona for going on two years now engaging them as an external freelancer team to help Brooke develop and deliver our twice a year HoofPrint magazine to our warm supporters. Working with Sally and Fiona has been very stress free throughout the campaigns. If we needed to move a deadline or adjust the work calendar for some reason, they were able to adjust and move things while still keeping us on track for mailing dates. 

 

With their experience and knowledge of the Charity Sector - and newsletters in particular - they became part of our Brooke team as they gave thoughts and ideas that we had not taken into consideration thus bringing new ideas into our product. 

 

Sally and Fiona came to my attention through a recommendation by two of my colleagues, I have no hesitation to recommend Sally and Fiona to any charity that is looking for a professional external team that delivers on time and within budget."

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Derek Roberts
Brooke
Brooke logo.png

clients

Royal British Legion Industries logo
Logo for Brooke Action for Working Horses and Donkeys
Previsico logo
Mental health Foundation logo
Atria AI logo
Lifeworks logo
McAndrew Martin logo.png
Institute of Legacy management logo
Fight for Sight logo
Refugee Council logo
Logo for Air Ambulance Kent Surry Sussex
NHS Charties Together logo_4x.png
Fashion and Textiles Children's Trust logo

“Design is intelligence made visible.”

 

 

 

Alina Wheeler, author

DROP ME A LINE

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The Word Creative Ltd

Larch House, Parklands Business Park,

Denmead, Hampshire

PO7 6XP

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