When two leading sight-loss charities recently merged a new brand was born. I was honoured to be the first external designer to grab their new brand toolkit and produce their flagship publication – their annual impact report..
Fight for Sight's 2024 Impact Report had four main objectives:
Showcase the organisation's achievements over the previous 12 months
Showcase the new branding with strong emphasis on graphic styling and bold new colours.
Optimise the layout, contrast, fonts and export tags for readers with impaired vision or using screen-reading technology.
Optimise for both print and digital publishing.
Created with: InDesign, Illustrator and Acrobat
