CLIENT: Jan Dugdale Pilates
Brand: Jan Dugdale Pilates
Sector: Sports & Leisure
Objective: To create a clean fresh brand for a new Pilates business. The client wanted a logo, a standalone brand icon and a 'clean and serene' colour palette.
Deliverables: Brand toolkit featuring a logo and brand icon in 21 variations, in hi-res and digital resolution.
Approach: Used the business initials to create a clean and simple brand icon in a variety of shapes and colours. Used images of the Caribbean Sea to recreate a calming, oceanic colour palette with RGB, HEX and CMYK values.
Tools: Indesign, Illustrator
Comment: Currently build a new website and booking app with the new brand look and feel. Watch this space :)
