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need a creative team?

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#TEAMFILLY – a writer/designer duo 

 

Fiona Lawrie and Sally Ketley are a creative team specialising in fundraising appeals and large-scale direct mail campaigns.​ 

Recent clients include Scope, Brooke Action for Horses and Donkeys, Fight for Sight,

Refugee Council, and Woodgreen Pets Charity.

Where did the funny name come from? 

Unbeknown to us, one of our clients created a portmanteau of our names for their own shorthand. They told us, we loved it and it stuck!

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Editorial Lead

Fiona Lawrie

A senior copywriter and talented storyteller with 20+ years experience in the charity and education sectors. Specialist in annual reports and direct marketing – appeals, stewardship and retention.

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Design Lead

Sally Ketley

A multi-disciplined art director and copy editor with an award-winning agency background and 15+ years freelance experience in both the private and charity sector. 

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TESTIMONIAL

" I have been working with Sally and Fiona for going on two years now engaging them as an external freelancer team to help Brooke develop and deliver our twice a year HoofPrint magazine to our warm supporters. Working with Sally and Fiona has been very stress free throughout the campaigns. If we needed to move a deadline or adjust the work calendar for some reason, they were able to adjust and move things while still keeping us on track for mailing dates. 

 

With their experience and knowledge of the Charity Sector - and newsletters in particular - they became part of our Brooke team as they gave thoughts and ideas that we had not taken into consideration thus bringing new ideas into our product. 

 

Sally and Fiona came to my attention through a recommendation by two of my colleagues, I have no hesitation to recommend Sally and Fiona to any charity that is looking for a professional external team that delivers on time and within budget."

Derek Roberts
Brooke Animal Hospital

The Word Creative Limited is a limited company registered in England and Wales with registered number 10167607

© 2026 The Word Creative Ltd.

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