Supporting engineers and their families

CLIENT: Foothold

Brand: Foothold

Sector: Non profit, engineering

Objective: To create a new guide to support services provided by Foothold — a benevolent fund for members of the Institution of Engineering and Technology. This organisation had just undergone a complete rebrand (including a new name), so this was part of an exercise to renew and refresh all of their marketing collateral.

Deliverables: A5, 20pp brochure in print-ready and digital PDF format.

Approach: Copy was imported from Word in to InDesign and a layout created to follow their new brand style and 'grid' icons. Icons were edited and created in Illustrator.

Tools: Indesign, Illustrator

It's a wrap! Mini makeover for global insurer

CLIENT: Argo (via Pace Communications)

https://www.youtube.com/watch?v=DRF4dl6nsK0

Brand: ArgoGlobal

Sector: Insurance

Objective: To design a vinyl wrap for a Mini, being driven by a team from ArgoGlobal in a charity car rally to raise money for Buttle UK.

Deliverables: Print-ready artwork for a vinyl wrap, designed to a template to fit the bonnet, doors, roof and rear of a Mini Cooper. Watch the video.

Tools: Illustrator

Images sourced from client's library, stock images and some photography.

Product guide for a global insurer

CLIENT: Argo (via Argo's US creative agency, Pace Communications)

Brand: ArgoGlobal

Sector: Insurance, Financial Services

Objective: To create an International Products Guide, summarising speciality insurance services provided by Argo's international business, ArgoGlobal.

Deliverables: A 16-page publication in print-ready and digital PDF format.

Approach: The client supplied copy in Word, which was imported into InDesign and formatted to fit with Argo's other publications and their recently updated brand style. As the client had no images of their new London City offices, I also photographed the image for the front cover and several internal shots.

Tools: Indesign, Illustrator, Photoshop. Also worked within Pace's Workfront/Box spaces for the review and version control process.

Comment: For this client, I was contracted by Argo's created agency (Pace) in the US and embedded within Argo's International marketing team in their City of London offices from Nov 2018 - Dec 2021.

In 2021, Argo reduced their international marketing activity and laid off the team. They also recruited a new US creative agency (Johnnie Studio), but specifically requested that I was retained by them to work on an ad-hoc basis, which is ongoing.