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Product guide for a global insurer

Updated: Mar 8, 2023

CLIENT: Argo (via Argo's US creative agency, Pace Communications)

Brand: ArgoGlobal

Sector: Insurance, Financial Services

Objective: To create an International Products Guide, summarising speciality insurance services provided by Argo's international business, ArgoGlobal.

Deliverables: A 16-page publication in print-ready and digital PDF format.

Approach: The client supplied copy in Word, which was imported into InDesign and formatted to fit with Argo's other publications and their recently updated brand style. As the client had no images of their new London City offices, I also photographed the image for the front cover and several internal shots.

Tools: Indesign, Illustrator, Photoshop. Also worked within Pace's Workfront/Box spaces for the review and version control process.

Comment: For this client, I was contracted by Argo's created agency (Pace) in the US and embedded within Argo's International marketing team in their City of London offices from Nov 2018 - Dec 2021.

In 2021, Argo reduced their international marketing activity and laid off the team. They also recruited a new US creative agency (Johnnie Studio), but specifically requested that I was retained by them to work on an ad-hoc basis, which is ongoing.


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