Direct mail fundraising appeal

CLIENT: Fight for Sight

Brand: Fight For Sight

Sector: Non profit

Objective: To create a fundraising pack for Fight for Sight's spring appeal

Deliverables: A5 leaflet, cover letter, A4 donation form, C5 outer envelope, business reply envelope

Approach: Working in partnership with copywriter, Fiona Lawrie, we devised a campaign to highlight the extraordinary work of three Fight for Sight researchers. After pitching three concepts, we then worked up one idea into a complete pack.

Tools: Indesign. Collaboration and client review using Adobe Creative Cloud.

Comment: Working as a creative team with Fiona has proved very successful. To date, we have delivered several campaigns for Fight for Sight, including their record-breaking Christmas 2020 appeal.

Images sourced from client's library and licensed stock images.

Getting scientific with social media

CLIENT: Fight for Sight

Brand: Fight for Sight

Sector: Non-profit, Medical, Science

Objective: To create a series of social media tiles and to highlight groundbreaking new research into glaucoma treatment.

Deliverables: A series of impactful social media posts for Facebook, Twitter, Instagram and LinkedIn

Approach: Using images of the researcher, we overlayed images with powerful headlines

Tools: Indesign, Word, Excel

Supporting engineers and their families

CLIENT: Foothold

Brand: Foothold

Sector: Non profit, engineering

Objective: To create a new guide to support services provided by Foothold — a benevolent fund for members of the Institution of Engineering and Technology. This organisation had just undergone a complete rebrand (including a new name), so this was part of an exercise to renew and refresh all of their marketing collateral.

Deliverables: A5, 20pp brochure in print-ready and digital PDF format.

Approach: Copy was imported from Word in to InDesign and a layout created to follow their new brand style and 'grid' icons. Icons were edited and created in Illustrator.

Tools: Indesign, Illustrator