Direct mail fundraising appeal

Updated: Feb 2

CLIENT: Fight for Sight


Brand: Fight For Sight

Sector: Non profit

Objective: To create a fundraising pack for Fight for Sight's spring appeal

Deliverables: A5 leaflet, cover letter, A4 donation form, C5 outer envelope, business reply envelope

Approach: Working in partnership with copywriter, Fiona Lawrie, we devised a campaign to highlight the extraordinary work of three Fight for Sight researchers. After pitching three concepts, we then worked up one idea into a complete pack.

Tools: Indesign. Collaboration and client review using Adobe Creative Cloud.

Comment: Working as a creative team with Fiona has proved very successful. To date, we have delivered several campaigns for Fight for Sight, including their record-breaking Christmas 2020 appeal.


Images sourced from client's library and licensed stock images.