Brooke 90th anniversary supporter newsletter

Client: Brooke Action for Working Horses and Donkeys

Creative Team: Sally Ketley (Art Director) Fiona Lawrie (Copywriter) Find out more

Objective: To create a special 90th anniversary edition of Brooke's supporter magazine HoofPrint

Deliverables: Mailpack including 18-page newsletter, cover letter with variable segmented text, response donation form, BRE, A5 Outer.

Testimonial

"I have been working with Sally and Fiona for going on two years now engaging them as an external freelancer team to help Brooke develop and deliver our twice a year HoofPrint magazine to our warm supporters. Working with Sally and Fiona has been very stress free throughout the campaigns. If we needed to move a deadline or adjust the work calendar for some reason, they were able to adjust and move things while still keeping us on track for mailing dates. 

With their experience and knowledge of the Charity Sector - and newsletters in particular - they became part of our Brooke team as they gave thoughts and ideas that we had not taken into consideration thus bringing new ideas into our product. 

Sally and Fiona came to my attention through a recommendation by two of my colleagues, I have no hesitation to recommend Sally and Fiona to any charity that is looking for a professional external team that delivers on time and within budget."

Derek Roberts

Brooke

I've been a bit busy...

CHARITY SECTOR CLIENTS

Brands: Royal British Legion Industries (RBLI) , Fight for Sight, Air Ambulance Kent Surrey Sussex, Mental Health Foundation, Vision Foundation

Sectors: Non profit, military, health,

Comment: February is always nerve-wrackingly quiet. I should know this by now. But even after 12+ years of freelancing, I still have a niggling brain worm telling me that's it – I'm done. It's the plague of all freelancers; a rollercoaster of too much work/not enough work that we have absolutely no control over.

So how do I get through February? Firstly, I fight the urge to huddle under a duvet and watch Netflix (if nothing else to save on the central heating). Instead, I update my portfolio. Looking over my recent work never fails to lift my flagging spirits and this year more than most. It reminded me that a little lull now is exactly what I need to recharge after an exceptionally busy six months producing a number of 60+ page glossy reports – and plenty of other stuff in between.

And guess what, while I've been writing this, I've had two emails booking work in for March. Thus proving, once again, that I really shouldn't listen to that pesky brain worm.

Happy February everyone.

New-look supporter newsletter

CLIENT: Air Ambulance Charity Kent Surrey Sussex (KSS)

Brand: Air Ambulance Charity Kent Surrey Sussex (KSS)

Sector: Non profit

Objective: To create a new-look supporter newsletter, after the organisation's rebrand. This was a 'blank canvas' project, designing the whole piece from scratch and wordsmithing rough copy supplied by the client.

Deliverables: A5 newsletter, supporter survey, cover letter and C5 outer envelope.

Approach: Title logo and infographic elements designed in Illustrator. Cover design, page layouts and copy editing using InDesign.

Tools: Indesign, Illustrator

Comment: Stunning photography supplied by the client played a great part in making this publication look so good.