Charity brand toolkit for a Christmas campaign
- Sally Ketley - The Word Creative
- Nov 6, 2019
- 1 min read
CLIENT: Fashion & Textiles Children's Trust
Brand: Fashion & Textiles Children's Trust
Sector: Charity
Objective: To create a range of digital assets for Christmas using the charity's existing 'button family' icons.
Deliverables: A toolkit of different Christmas messages, formatted for the website, Facebook, LinkedIn, Instagram and Twitter.
Approach: Using the original Illustrator artwork files to adapt the button icons and recolour in various brand colours.
Tools: Adobe llustrator
Comment: The client gave me a lot of creative freedom – it was such fun producing these icons and messages!
