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Charity brand toolkit for a Christmas campaign

CLIENT: Fashion & Textiles Children's Trust

Brand: Fashion & Textiles Children's Trust

Sector: Charity

Objective: To create a range of digital assets for Christmas using the charity's existing 'button family' icons.

Deliverables: A toolkit of different Christmas messages, formatted for the website, Facebook, LinkedIn, Instagram and Twitter.

Approach: Using the original Illustrator artwork files to adapt the button icons and recolour in various brand colours.

Tools: Adobe llustrator

Comment: The client gave me a lot of creative freedom – it was such fun producing these icons and messages!


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